Interactive Story-Based Ad & Gamification
Social Advertisement
Created for Wise Inc.
So to no fatigue a previously targeted audience with branded visuals, this Story-based ad presents the value prop in a new and refreshing way. The ad is gamified with a retro arcade style. A button pad appears in the second card which invites the viewer to press it. In doing so, the story advances to the next card, making the viewer feel as if they just directly interacted with the content.
