Navigation Bar Iconography
Visual Branding
Created for BlockFi Inc.
Reshaping the main interaction of the app, the new navigation bar gives better access to main uses of the product. Expanding the bar meant new icons were needed. This also created an opportunity to rethink current ones. The brand's newly redesigned logomark was used for inspiration, taken from it were the custom curves that shape the logo. Making sure the new icons feel like an extension of the brand.

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