Multi-Targeting Top Funnel Ads
Live Rates, Social Advertisement.
Created for Wise Inc.
This in-feed ad displays a live currency rate with a setup that creates a simple yet effective way to spark interest in a perspective customer. It's intended for people who are sending money via a specific corridor and country. Increasing the potential affiliation someone could have with the visuals, the creative is localized by showing familiar scenes from their home country. A simplified version of UI is laid on top to expose the viewer early to the product.
From this template, a system was made that would help create more successful ads. Creatives are split into three layers: localized content, branding, and product UI. All coming coming together into the best performing arrangement.

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